We've been known for our annual London pop ups since 2021. This year we decided it's time to do something different and take things up a notch. We asked the Gabos Fam what destination we should pop up in next. We created a poll and the results were clear.... Paris came out on top closely followed by Amsterdam.
So what happened next, we made history!
When people talk about Paris Fashion Week, they talk about runways, heritage brands, and VIPs behind velvet ropes. But we weren’t there to play by their rules.
We came to show them how Gabos does it—loud, raw, and real.
Right next to Balenciaga, Tom Ford, LV, Goyard… we posted up. No cosigns. No PR stunts. Just community and culture.
And Paris felt it. From the second we opened the doors, it was madness. The store was packed from front to back—music pumping, clothes moving, people connecting.
Bikers pulled up promptly infront of the store at 8 Rue De La Sourdiere, 75001, Paris. Some of the skills performed infornt of our eyes were too too crazy. So many swerves, wheelies and more. You name it! they did it!
Artists from all over France touched mic. Scorcher and BackRoad Gee pulled up. Bikers flooded the street doing tricks, police came twice just to try and calm the chaos (they couldn’t).
This wasn’t just a pop-up. This was a statement. We had our newly released summer collection debut for the first time live in Paris.
Yoo! one thing about Parisians they bring the ENERGYYYYYY!
Gabos doesn’t wait for the industry to validate it—we show up and take our space. Loudly. Authentically. Independently.
CHECK OUT THE RECAP VIDEO WE PUT TOGETHER FOR YOU HERE
Paris got a taste. And it won’t be the last.